Writing with SMEs

WRITING WITH SMES As a marketing specialist, you recognize that SMEs (subject matter experts) are critical to effective content marketing. They’re authorities on your company’s products and services. Without them, your company couldn’t run—and it would be nearly impossible to create detailed content that showcases your company’s expertise. But if you’ve ever had to collaborate with one of these experts to produce a piece of thought leadership content, you might know that convincing them to share their knowledge—especially in writing—can be challenging at times. Whether you are planning a new marketing campaign, seeking to raise your company’s digital profile, or venturing out on your own as a thought leader, you need SMEs on your team. Developing a strong partnership with your SMEs can help you write valuable content that benefits both you and your customers. There is a wealth of online information about working with subject matter experts. Here is a compilation of some best practices that have helped other marketers, and may help you, generate more SME and SME-enabled content. Meet them where they are—literally and figuratively. You may be familiar already with SMEs who are very active communicators within your company and on social media. Seek them out! You’ll already have insights on their interests and areas of expertise, and they might be more receptive to a writing project than other SMEs. For the less active, you will need to exert a bit more effort to get a feel for their comfort level with writing and their preferences for working collaboratively. Before starting, or deepening, your efforts to partner with SMEs to write, you might want to seek out other teams in your company—sales, public relations, training—who have experience working with SMEs. Some members of these teams no doubt will have tips that might prove useful to you. A guide to working with SMEs to develop e-learning materials, for example, notes that a SME could be heavily vested in content that already exists. They may resist new ideas about how to present information, a possibility you’ll need to address before launching a project with them. Get to know your SMEs and the issues that matter to them. This will help you target topics that they can elaborate on for your customers. Ask to be copied on the SMEs’ emails and collect other examples of their writing, such as documentation related to their work, their LinkedIn profiles, and any formal presentations they’ve given recently. Attend their working meetings, or just hang out in their spaces to get a sense of their immediate priorities and what they see coming in their field and for the company. From there, you’ll need to communicate directly with the SMEs to explore those topics in more detail. Daniel Burstein of MarketingSherpa suggests five questions that content marketers can ask SMEs to get the ball rolling, with the goal of gathering information your customers will want to consume and share: How will the [a new product or service] help [target audience]? What challenges have you helped customers overcome recently? How have [industry developments] affected [target audience], and what should they do about it? A [job title] in our LinkedIn Group wanted to know [question?]. I’ve heard a lot of people in the industry talking about [target keyword]. For example, [other thought leaders in the industry] said [something you’ve read while doing industry research]. What is your take on this? These kinds of questions can form the basis of impromptu chats or informal idea-sharing sessions. Providing brief written summaries of these encounters for your SMEs to review might relieve some of their writing burden while engaging them in the creation of useful content. Asking SMEs to react to and edit your own high-level attempt to explain your company’s product or service could be another form of burden sharing. Conduct formal interviews. Be sure you to do your homework and prepare thoroughly for interviews so that you do not waste your SME’s time. Preparation should include conducting keyword searches on the SME’s area of expertise, gathering information on the SME’s professional background and experience, and sending out the interview questions ahead of time. Brendan Cottam, writing for B2B marketers, provides a good example of keyword research and questions aimed at making the most efficient use of your expert’s time. Maximize, Maximize, Maximize! Once your expert has provided writing, or data, start maximizing their contributions to create content that your target audience will want to read and share. The Content Marketing Institute defines content marketing as: â€Å"A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.† To this end, be creative in finding ways to convert your experts’ contributions into useful information for your customers. Identify the superstars. In cases where your SMEs already are competent communicators, convert their written products into formats that you can promote inside and outside the company: Share slides from their conference presentations. Edit their oral presentations into short online videos. Post the executive summary and excerpts from their white papers. Give the less confident a gentle nudge. Some SMEs may just as soon let you do the heavy lifting. These less enthusiastic writers may be willing to provide content—qualitative or quantitative—that you can then edit, reformat, and post. For the poorest writers, you might consider using the editing process as an informal tutorial or providing more formal tutorials, taking care to focus on the mechanics of communicating the message while respecting them as substantive experts. The concept of prewriting—the thinking and planning that precede drafting a written product—can help overcome anxieties about writing and boost reluctant writers’ confidence. You can draw upon the wealth of online college-level instructional material available today, material that walks you through pre-writing, drafting, revising, editing, and publishing. Resources such as Duke University’s Writing Studio and MIT’s Comparative Media Studies/Writing will help you tailor your tutorial to the needs and preferences of your SMEs. For example, outgoing, talkative types might enjoy brainstorming sessions, while the more quietly cerebral SMEs might enjoy a hands-on mapping exercise. Check out images of pre-writing for inspiration. In partnering with SMEs, especially reluctant writers, it will be especially important to mine  your conversations and interviews for nuggets of valuable content. In her article on working with SMEs, Jessica Miller of PR 20/20 lists â€Å"20 marketing opportunities from 20 minutes with a SME,† including: Sharing key points from interviews with your company’s blog authors, customer service representatives, and sales teams. Recording podcasts featuring SMEs’ answers to interview questions. Using content from interviews to draft high level one pagers, including infographics and tip sheets to share across marketing, sales, and service teams. Measure and Reward Before launching any major initiative to get your in-house SMEs to write more, think about how you will measure your efforts. You also might want to consider how, within your company’s culture, you will recognize outstanding contributions from these experts. Once you’ve uploaded content that your SMEs have authored or inspired, Gillin recommends: Putting tools in place to measure views, shares, comments, likes, downloads, and other metrics of engagement. Making sure everyone on your team is actively upvoting, sharing, commenting, and retweeting. Featuring SMEs’ writing in company blogs and company publications. Whether you’re starting fresh or building upon existing strategies, coaxing your SMEs to write more, giving them a shout-out when they do, and putting in some additional effort yourself could well produce results that both you and your customers will value.

Ted Williams Career essays

Ted Williams Career essays His name is Theodore Samuel Williams, but to others he was known as The Kid, The Thumper, and The Splendid Splinter. Ted Williams, he played for the Boston Red Sox, and was one of Baseballs greatest hitters and the last player to have a seasons average of .400. He combined keen vision with quick wrists and a very scientific approach to hitting, to set numerous batting records, and become the best hitter in baseball, despite missing nearly five full seasons due to military service and two major injuries. He accomplished much in his years in the majors. Some of those things include a .406 season average in 1941, two Triple Crowns, two MVPs, six American league batting championships, 521 home runs, in which he joined the 500 Home Run Club, a lifetime average of .344, 18 All-Star Game selections, and fame world wide. Ted Williams stands 63 tall and weighs 205 pounds. He was born in San Diego, California, on August 30, 1918. He play baseball all his life. Through elemantry, middle, and in high school, he was the best ballplayer around. He was asked to join a the pros at the age of 17, But his mother would not let him because she wanted him to finish his studies at school. After he graduated from high school he joined the military. He went in to the Marines as a fighter pilot. Then when he finished after about two years in the military, he came back to baseball. He joined the joined the Major League Baseball and was picked up by the Boston Red Sox, and that was where he stayed for 19 years. Ted Williams may have been the greatest hitter of all-time. Hitting was what Ted did best. He had every tool a good hitter could want. He hit for power and average, which is remarkable. Very few hitters can hit for power and average at the same time. Power hitters are prone to strike out often, and contact hitters, which hit for average, do not often hit over 10 home runs a season. This is why ...

Aristotle s Philosophy On Ethics Essay -- Ethics, Philosophy, Categoric

Aristotle is a strong believer that reaching happiness is the ultimate goal of humans. He says, â€Å"Another belief which harmonizes with our account is that the happy man lives well and does well; for we have practically defined happiness as a sort of good life and good action. The characteristics that are looked for in happiness seem also, all of them, to belong to what we have defined happiness as being† (Aristotle, Book I). Aristotle claims that a happy person lives well and that is what we should be striving for. We reach this happiness by doing good actions and it can take an entire lifetime to become virtuous. He also relates good actions to doing an activity well. Doing an activity well is important because after mastering an art you feel good about yourself or happy. For example, if you are a potter and you make a great pot, you feel happy. Kant poses the complete opposite of Aristotle’s philosophy and disregards happiness with being moral. Kant does not believe reaching happiness is the main goal of life, but instead doing good with a sense of duty is. Kant says, â€Å"A good will is good not because of what it effects or accomplishes†¦ it is good only throug... ... middle of paper ... ...nted to spread the knowledge, they are acting out of inclination instead of from duty. Aristotle and Kant propose very different philosophies. Aristotle is concerned with reaching happiness as to become a virtuous person. We are happy by doing good actions and mastering certain tasks. But happiness should not be the goal of humans to be virtuous because it possesses too many flaws as to what happiness really is. Kant offers a more concrete philosophy to being virtuous. He believes in following categorical imperatives or universal laws to doing what right. Doing right comes from a duty to do right and not from an inclination or desire to right. Since Kant exhibits a more concrete philosophy as to why do good, it would work a lot better in an ideal world. It would be very difficult for both philosophies to work in the real world because many questions can be raised.

Hrm case study Essay Example | Topics and Well Written Essays - 1750 words

Hrm case study - Essay Example Conclusion 9 1.1 Purpose of Report The purpose of this report is to critically analyze the business operations of ‘High Street Heaven’ which is a high street retail store chain that has proved to be quite successful. Owing to the global economic scenario however, the retailer has been experiencing difficulties and facing problems in meeting its strategic goals. 1.2 Introduction The first part of the paper will discuss the problems being faced by High Street Heaven in meeting its strategic objectives, this discussion will be followed by recognizing the areas of strength for the retailer as well its opportunities. In conclusion, the report will put forward applicable plans of action and recommendations that are backed by extensive research and literature to suggest what the business can do in order to address its organizational issues. These recommendations and suggestions will specifically be in the context of how the Human Resources division of the business can contribut e in tackling the challenges being faced by the organization. 1.3 Strategic Objectives of the Business Before the problems and challenges being faced by High Street Heaven are identified it is important to establish the strategic objectives of the business, according to Bartol and Martin (2005) objectives and goals that are said to be strategic are extensive aims that are developed by the top management. Shrivastava (1987) suggests that the importance of these objectives is such that they include fundamental aspects related to the survival of even the most prolific businesses; therefore, the setting of strategic objectives is not only limited to small and medium enterprises but each and every organization, regardless of its size and scale of operations. From a market standing High Street Heaven seeks to focus on growth and expansion by stepping into the markets of 8 major cities in the United Kingdom by 2017. In analyzing the problems and challenges that the achievement of this stra tegic objective faces, it is imperative that the organizational and environmental factors of the retailer that are posing probable challenges should be analyzed. 2. Discussion of findings from SWOT and PESTLE analysis – Problems and Challenges A SWOT helps managers to understand the threats and weaknesses of a business along with its strengths and opportunities (Bartol and Martin, 2006). Anthony (2008) adds that another important tool in the overall assessment of the general environment is that of the PESTLE analysis, which focuses on political, economic, social, technological, legal and environmental factors that have a significant impact not only on the operations of a business but in the achievement of its strategic objectives. As this part of the report focuses mainly on the challenges being faced by the High Street Heaven, the threats and weaknesses of the organization would be assessed first along with an understanding of the shape of its general environment. 2.1 Proble m/Challenge A – The Global Economic Downturn From an external perspective, the business faces the global economic downturn which poses a grave threat to the prosperity of the retailer and its plans for expansion. Sloman (2005) reports that an economy in recession sees minimal growth or no growth and in turbulent scenarios the prevailing economic situation can even cause the overall output to diminish. This certainly is an alarming situation for the high street retailer owing to its primary

Frederic Chopin And Polonaises Essay Example | Topics and Well Written Essays - 1000 words

Frederic Chopin And Polonaises - Essay Example The Polonaise first appeared in Poland around the sixteenth century as a court dance that is sort of a procession where all the company passes in a stream and then defiles in pairs with movements. He left eighteen works in the genre with sixteen piano Polonaises, one for piano and cello and one for piano and orchestra. Their style changed over time evolving from conventional salon miniatures to some expansive dance poems. Chopin started a new chapter in the history of the genre with the Polonaises, Op. 26. Henceforth, he abandoned conventional stylizations. Each of the seven works has its own distinctive shape, pianistic expression, and style. The features of an authentic polonaise are 3/4 time, typical rhythmic formulas, a moderate tempo and a distinguished character (Ted, 22). He completed 2 Polonaises in 1835, Op. 26, in C sharp minor and Polonaise in E flat minor, marked by strong dramatic elements. In 1838-1839 he composed 2 Polonaises, Op. 40in A major and C minor. The A major has features of the heroic polonaise while the C minor is elegiac and tragic in expression. The other three polonaises are grand dance poems which are removed from earlier conventions of the genre and form. In1841 he composed Polonaise in F sharp minor, Op. 44. It is close in its epic-dramatic gesture as to the idea of Romantic fantasy as well as it is unusual in the appearance of a mazurka in its middle section which is a contrasting lyrical passage. In 1842-1843 he composed Polonaise in A flat major, Op. 53.

Refusal for Eating Disorders Essay Example for Free

Refusal for Eating Disorders Essay The controversial issue of insurance companies and mental health cost is an ongoing battle. Initially, I would like to say that eating disorders are emotionally based rather than physically. Emotions are from the mind where there are thoughts, perceptions, motivations, and imaginations. Emotions are what we feel inside of us that cause us to act in a certain manner, although some people’s emotions are so powerful that their actions are uncontrollable. This is the case with eating disorders. Therefore, how could anyone choose to ignore a victim with an emotional problem like eating disorders, and refuse 100 percent medical coverage for this ailment? The insurance company’s logic or ability to manipulate this refusal of medical coverage for eating disorders is due to the unregulated controls; by federal regulations that gives insurance companies all the administrative, and authority to refuse medical coverage for eating disorders. Over the years eating disorders have been misunderstood and poorly explained by insurance companies. It is included in the list of mental heath diseases, along with perceptions and distinguishing features that can be identified by medical personnel. However, today I sense eating disorders are renowned mental illnesses that affect all walks-of-lives, and should receive entire medical coverage. The National Organization for Women, 2007 stated that typically, insurance companies cover the cost of treating the physical symptoms such as heart failure, kidney failure, rupture of the esophagus, ulcers and high blood pressure. Yet, the treatments that address the mental health of the patient, and the root causes of the disorder, are not generally covered, or are only partially covered. However, I feel that the treatment to an illness is cured through its roots and perhaps there should be more financial support in the root of this illness. I thought the intent for health care was designed to make people healthier in opposition to extracting money from the faithful customers. It is obvious that â€Å"ten million Americans suffer from eating disorders† (Kramer, 2007) according to estimates from several known health groups. Moreover, nearly all of those victims felt powerless because of something they were feeling inside themselves. But what happened to the genuine care of others? Medical insurance companies have networks of physicians, and facilities with a wealth of knowledge that have served loyal families, companies, and athletes for years. Those physicians are also well trained within their particular field, and certainly know what is best for their patients. Some medical insurance companies do provide treatments to their members, however they are normally limited. Perhaps, this is the reason why â€Å"the effectiveness of a full recover after treatment for eating disorder is only 60 percent†. (Kramer, 2007). At one time eating disorders were rarely talked about, kept hidden from others and very poorly understood. Although, today medical experts now know that eating disorders are mental heath diseases since they have recognizable causes, clear symptoms, and predictable out comes; but Insurance companies consider an eating disorder â€Å"severe based on the number of times that it recurs† (Kramer Others, 2007), and I believe this is ridiculous. Surprisingly, there are â€Å"only 43 percent of the American population that are fully aware of the different types of eating disorders, and the resulting health complications that can occur with them. (NEDA. 2007). However, the other 57 percent could be the insurance companies, or even friends that could provide a strong shoulder with understanding during difficult times â€Å"An eating disorder occurs when a person ties his or her self-esteem, personality, and happiness, and their way of life with food† (Strada, 2001). Individuals who demonstrate those types of traits are known as having an eating disorder and distressing as it may sound, most victims and none victims are not fully mindful of this disease. A model of this unaware mindset of eating disorders is witness daily during a group discussion among friends. A group of acquaintances or insurance agents may have expressed their opinion of a friend by wording â€Å"John is obese because he always stays home and watches TV shows, he has no desire to lose any weight†. Another opinion from the group may be â€Å"Mary is a very tiny women, she probably wears a size two†. In both instances, John, Mary, and their acquaintances lack the knowledge of this life threatening illness; perhaps this is just one more reason why those illnesses should be covered via insurance. This well-known psychology has clearly demonstrated a concrete motive for eating; however insurance companies â€Å"continue to ignore the systematic symptoms of this dreadful illness in spite of its increases since the mid 1950s†. (Whelan, 2002). Eating disorders are not one particular illness; instead it is made-up of four different types of illnesses that consist of anorexia, bulimia nervosas, compulsive overeating, and binge eating. This constitutes the need to identity them separately, each one should be looked upon differently in order to gain a better understanding of them, and at this same hopefully this issue on insurance coverage should raise the level of unease and stress the need for more coverage and education regarding these disorders. †¢ â€Å"Anorexia nervosas, is a an illness which someone deliberately keeps their weight below a healthy level, often see themselves as fat and may look like a person of starvation. †¢ Bulimia nervosas is an illness in which people eat large amount of food in short time and get rid of it by purging themselves. Purging is usually by vomiting and/or taking laxatives. †¢ Compulsive overeating, it is driven by an urge that the person cannot control. It can be triggered by hunger but is often a response to negative thoughts or feeling. †¢ Binge eating disorder (BED), the binges involve at least three of the following, eating very quickly, eating until uncomfortable full, eating when not physically hungry, eating alone because of embarrassment about the amount eaten, felling disgusted, depressed, or very guilty afterwards (Whelan, 2001).† Eating disorders don’t discriminate, instead, affecting everyone from females to males, wrestlers, insurance agents, and celebrities. They have affected lightweight boxers, family and friends, even affecting Diana, Princess of Wales. She â€Å"suffered from bulimia and spoke to the public about the emotional aspects of her illness† (Whelan Others 2001). It was once believed that eating disorders begin in the teenage years to due to physical, emotion, and social changes that youth experience, and it was once known that women suffering from eating disorders did not speak out, and older women in their 40s and 50s rarely experienced symptoms of eating disorders although now circumstances have changed. There are still more reported cases of females suffering from eating disorders then men, however, there are now reported cases were a nine-year-old boy was diagnosed with eating order, and other boys and men are now stepping forward for help. Additionally, â€Å"older women in their mid 40s to 50s are also now experiencing relapse and new cases are surfacing within the same age groups for having eating disorders†. (Kramer Others, 2007). Accept as the truth, or not but ‘eating disorders are four mental illnesses’, and the American people including myself are unhappy with insurance company’s lack of support. Furthermore, there are insurance companies in this era that have been sued for millions of dollars, all for refusing to pay for treatment of 21-years-old anorexic [a type of eating disorder],a women who committed suicide because of her emotional shortfalls, and ignored cry for help.

Search For My Tongue and Presents From My Aunts In Pakistan :: Poems Poetry Essays

Search For My Tongue and Presents From My Aunts In Pakistan The first poem â€Å"Search† focuses on less visual effects such as language. She writes the beginning and of the poem in English but the middle is made up of Gujerati. Even though we cannot tell what the writing means it doesn’t matter because we still get the same effect from it, the almost angriness and distress from the poet, Sujata Bhatt . The other poem â€Å"Presents† uses visual items like clothes to show the difference in cultures: â€Å"my costume clung to me I was aflame.† Moniza Alvi sees her Pakistani clothes as a â€Å"costume† rather than normal clothes. She calls it this because they are so different to English clothes that when she wears them it’s like she is putting on a play and she is an actress at the weekends. â€Å"I longed for denim and corduroy.† Most people see Pakistani clothes as beautiful creations but she doesn’t like them and would prefer to wear boring English clothes such as jeans. All through the poem â€Å"presents† the poet talks about the difference in the two cultures and explains that she feels she has â€Å"no fixed nationality† and like the other poet wants empathy form the reader and wants the reader to know how it feels to have two separate parts of your life. Moniza Alvi calls her Pakistani clothes her â€Å"weekend clothes† this shows that she doesn’t see them as clothes she wants to wear but clothes she is forced to wear by her parents and relatives so that she remembers her culture in Pakistan. Both poets feel as if they don’t belong in either culture they long to just have a simple background from one country although other people who have that wish that they had different exciting backgrounds. Both poems are autobiographical and talk to you as a the reader not to a group of people. â€Å"You ask me what I mean† is the first line of â€Å"Search for my Tongue† Sujata Bhatt uses the first line to show that she is answering a question, not that anyone has directly asked but that she knows people are thinking. Unlike â€Å"Presents from my aunts† which uses a lot of similes throughout the poem this poem is one big metaphor. â€Å"If you had two tongues in your mouth, and lost the first one.† The poet describes her language all through the poem like she has two tongues in her mouth and Gujerati is her â€Å"mother tongue† and English is her â€Å"foreign tongue† In each poem the poets both want to get rid of their original cultures

Bargaining Power Is the Ability to Influence the Setting of Prices

Bargaining power is the ability to influence the setting of prices. Buyer power refers to the ability of customers of the industry to influence the price and terms of purchase. The bargaining power of customers is also described as the market of outputs. The ability of customers to put the firm under pressure, which also affects the customer's sensitivity to price changes. Bargaining power of buyers occurs when leverage is given to the buyer and demand for lower prices, increased quality and more services are made.The amount of power enjoyed by a buyer group maybe determined by the concentration of buyers or volume of purchase. Additional occasion for high levels of buyer’s power may occur when the purchase represents a large portion of the buyer’s overall expenditures, if differentiation and switching costs are low, if there is likelihood of backward integration and if the buyer is fully informed about demand, market prices and supplier cost. The power of buyers is the impact that customers have on a producing industry.In general, when buyer power is strong, the relationship to the producing industry is near to what an economist terms a monophony a market in which there are many suppliers and one buyer. Under such market conditions, the buyer sets the price. In reality few pure monopolies exist, but frequently there is some asymmetry between a producing industry and buyers. The following tables outline some factors that determine buyer power. Buyers are Powerful if: Buyers purchase a significant proportion of output distribution of purchases or if the product is standardized. or example-Circuit City and Sears' large retail market provides power over appliance manufacturers. Buyers are weak if: Buyers are fragmented, no buyer has any particular influence on product or price. For example in garments industry there are so many kinds of customers there in the market. Prices are set by supply and demand and the market reaches the Pareto-optimal point where the highest possible number of buyers are satisfied at a price that still allow for the supplier to be profitable. In garments industry some of them are facing powerful buyers and some are facing weak buyers. ike sub-dealer of boo tic stores have a limited set of potential clients, each commanding a large share of their market these industries are having strong buyers. When retailers face individual consumers with little or no power at all that means now the garments industry has a weak buyer. In the garments industry it is economically feasible for buyers to follow the practice of purchasing the input from several suppliers rather that one. The products are unimportant to the quality of the customer's product or service.The buyers pose a threat of integrating backward to make the garments industry's products. In the garments industry the supplying industry is comprised of large numbers of relatively small sellers. They are concentrated and buy in large volume. The bargaining power of customers is also described as the market of outputs. The ability of customers to put the industry under pressure, which also affects the customer's sensitivity to price changes. These factors change with time and firm's choice of buyers-groups should be regarded as an important element in strategic decision-making.

Being Brought from Africa to America

Deonca Pierce ENG 350 American Literature I 2 September 2011 Response paper 3: â€Å"On Being Brought from Africa to America† To the literary world, Phillis Wheatley is recognized as the first black American poet (Archiving Early America, 2011). At the young age of seven, Phillis Wheatley was stolen from her homeland of Africa and sold into slavery to John Wheatley becoming the personal slave servant to his wife, Susannah Wheatley. She was taught to read and write English as well as the study of Latin and English literature. Due to this advantage, she began to write poetry that encompassed her Christian faith, her abduction from Africa and learned histories. (Woodlief, A. ) One of her most notable poems is, â€Å"On Being Brought from Africa to America†. Within this poem, she utilizes words that can have the reader perplexed wondering if she was fully cognizant of the time and her status, a slave. In this poem she employs many words, there true meaning hidden within the text, which gives way to her knowledge and understanding of self and surroundings. It reads: ‘Twas mercy brought me from my pagan land, The use of this phrase can be interpreted as being taken from a land void of Christianity and being delivered into the Christian faith. Taught my benighted soul to understand That there’s a God, that there’s a Savior too: †¢The word benighted means to be in a state of moral or intellectual darkness. This represents her once lack of knowledge and faith before becoming a slav e. Once I redemption neither sought nor knew. Some view our sable race with scornful eye, â€Å"Their color is a diabolic dye. † †¢The color of sable is a very dark shade of black fur that is considered valuable and alluring. In contrast, she references to it being a diabolic dye impresses upon the negative thoughts and feelings of others toward her race and status. Remember Christians; Negros, black as Cain, May be refin’d, and join th’ angelic train. (Phillis Wheatley, AEA) †¢The last two lines points to state that Christians are treating their fellow man Negros, Blacks in the same manner as Cain treated his brother (NKJV, 11), void of regard, love or acceptance. Furthermore, that as Christians all, black and white can come together as one, knowing the Savior. Phillis Wheatley understood her burden and her blessing. Giving glory to God as well as accepting her fate not being ashamed but rather thankful for the negative cause that turned into a positive effect for her. Works Cited â€Å"Genesis 4. † New King James Version. Earl D. Radmacher, Ronald B. Allen, H. Wayne House, eds. Nashville: Thomas Nelson Publishers, 1982 â€Å"Phillis Wheatley: Americas first Black Woman Poet. † Archiving Early America. 2 Sept. 2011 Sable. â€Å"Dictionary. com. † 2 Sept. 2011 Woodlief, A. â€Å"On Phillis Wheatley. † 2 Sept. 2011

BUCHANAN Last Name Origin and Meaning

BUCHANAN Last Name Origin and Meaning The Celtic last name Buchanan  has several possible origins: A habitational or geographical surname meaning who came from the district of Buchanan in Stirlingshire, a location near Loch Lomond in Scotland. The place name is thought to derive from  the Gaelic elements buth, meaning house and chanain, meaning of the canon.An anglicization of the German buchenhain, meaning beech wood. Most last names originate in more than one area, so to learn more about your Buchanan last name or to identify a Buchanan family crest that may have belonged to an ancestor, you really need to research the history of your own specific family. If you are new to genealogy, try these steps to begin tracing your family tree. Surname Origin ï » ¿Scottish Alternate Surname Spellings BUCKCANNON, BUCANNON, BUCHANON Famous People With the BUCHANAN Last Name James Buchanan  - 15th President of the United States Where Is the BUCHANAN Name Most Common? The Buchanan surname is interestingly most commonly found today in New Zealand and Australia, according to surname data from WorldNames PublicProfiler. It is also a fairly common surname in Canada, the United States and United Kingdom. Within the UK, the name is by far the most prevalent in Scotland, especially in Stirling, where the name originated, as well as the Western Isles.  The top cities for the Buchanan last name worldwide are all in the UK and Ireland: Glasgow, Edinburgh, Belfast, Liverpool and Aberdeen. The Buchanan surname currently ranks as 117th most common in Scotland, according to surname distribution data from Forebears. Data from the 1881 British census showed that Buchanan ranked highest in Dunbartonshire at #15, followed by Stirlingshire (27th), Renfrewshire (59th) and Lanarkshire (60th). The largest density of individuals named Buchanan, as a percentage of population, can be found in Anguilla, where one in 585 people use that last name. Genealogy Resources for the BUCHANAN Last Name Meanings and Origins of the 100 Top Scottish SurnamesInterestingly, Buchanan is the 67th most popular Scottish surname in the United States, but doesnt even crack the top 100 in Scotland. See which Scottish surnames are more popular! Buchanan Y-DNA Surname ProjectOver 200 men with the Buchanan last name have already tested their DNA and joined this project to help identify Buchanans of Scottish or Irish heritage into broad family groups. BUCHANAN Family Genealogy ForumSearch this popular genealogy forum for the Buchanan last name to find others who might be researching your ancestors, or post your own Buchanan query. FamilySearch - BUCHANAN GenealogySearch and access records, queries, and lineage-linked online family trees posted for the Buchanan surname and its variations. FamilySearch features over 1.2 million results for the Buchanan last name. DistantCousin.com - BUCHANAN Genealogy Family HistoryExplore free databases and genealogy links for the last name Buchanan.- References: Surname Meanings Origins Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Hanks, Patrick and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

Strengths and weaknesses of English orthography Essay

Strengths and weaknesses of English orthography - Essay Example Finally the experienced reader in English is served well with the language. Homophones: Differentiation between homophones or similar sounding words is achieved successfully by English orthography. For example, the words hour and our though pronounced similarly are distinguished by the usage of h in the first word. This can help to remove any ambiguity when a reader reads the written language. Etymological relationships between words: Usually an abstract underlying representation or morphophonemic form is seen to be represented for English words. For example, dipped, loomed and looted have different pronunciations of the usage of -ed, which is pronounced as (t), (d) and (Id) not represented to the reader. The abstract representation of words is also a relative strength as it indicates the etymological relationship between words. Thus while writing English becomes a little difficult, it makes learning English a relatively easy process (Chomsky 1970:294, Rollins 2004:17). Creativity: The inconsistency in English spelling can also be considered advantageous as it gives way to creativity and allows people to pronounce words in their own personal way. Slogans in creative communications are witness to the fact, which is an activity that can not be taken up for other languages (Venezky, Children of the code interview, undated). Spelling and pronunciation inconsistency: As per Laubach, "English is

Managing Change Research Paper Example | Topics and Well Written Essays - 3250 words

Managing Change - Research Paper Example These achievements however, have been coupled with various drawbacks but with the application of economic theories with an illustration of the Contingency Theory such hurdles are to be tackled. The study provides recommendations on the various aspects that require adjusting for the economies to thrive even more. With the onset of the financial crisis within the past decade, the financial markets in the Gulf region have undergone various changes and institutions and business entities have adopted new market strategies to counter the implications of the crisis. The Cooperation Council for the Arab States of the Gulf countries (GCC) - Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and United Arab Emirates (UAE) are keen to improve their economic competitiveness in the international market. From the early 1970s to the early 1980s the GCC member countries made significant developments in the financial front. The financial institutions were beneficiaries of the lucrative returns brought about by the abundant oil revenue. At the time up to the 1990s, the primary focus of the institutions was on short-term lending trade, building and construction and manufacturing. With the 1990s came global financial integration that entailed the carrying out of economic restructurings especially due to the effects of the Gulf war. Technological novelty and new market strategies centred on consumer-based services were adopted. Following the Gulf war was a variation of loan problems in banks across nations affected by it. The financial set-up of the GCC has overtime faced a number of challenges that revolve around the augmented role of the private sector in the financial market, the high demand for new financial services and the aspect of global participation. Efficiency and productivity are therefore a principal concern in this modern age. The countries in the GCC have links with banks that are expansively