How to Launch Your Very Own Podcast the CoSchedule Way

How to Launch Your Very Own Podcast the Way Do you love podcasts? Of course, you do. And you’re not alone. About 48 million people listen to them each year up 6 million from last year. One-third of Americans (ages 25-54) listen to podcasts monthly, so they’re not just for nerds anymore. Its not too late to jump in the game. The time is now. Want to start a podcast? How do you do it? How much does it cost? What equipment and technology will I need? How do I land the best guests? If you dont even know where to begin, fear not. Nathan Ellering and Jordan Loftis of are here to talk about the early days of the Actionable Marketing Podcast (AMP) and lessons they learned along the way. AMP podcast was created as a supplement to ’s blog and reach new audiences Smart people use as a tool, so the podcast gave the company an opportunity to build relationships with them Finding guests can be intimidating; start with those around you,then feature customers and their stories and experience using your product and services AMP was initially focused on content marketing; but people who do content marketing, do it as one part of marketing thats not all they do AMP gives you helpful information, and expect you to act upon it If you want a podcast, start simple with just a microphone, room, and people to talk to; thats all you need don’t over-complicate it and learn as you go Listening to and looking at yourself at first is weird; may sound like a 12-year-old chipmunk and look like Harry Potter in flannel Ultimately, when it comes to podcasts, its about the content whether it gets shared and how it connects with people High-priced and high-tech mics and other equipment are not necessary; keep the cost low when starting a podcast look around to see what you already have Necessities: Mic, filter for that mic, Internet connection, call recorder, and quiet room; use Libsyn or some other podcast hosting option Interviewing: Can be kind of a nerve-wracking experience do it to learn it; #1 thing when interviewing is to be the listeners advocate or sit in the listeners seat Build credibility to snag big-name guests; but don’t try to just name-grab, invite people who you think highly of and offer incredible value Links: Andy Crestodina Gini Dietrich ’s Blog Libsyn Neil Patel Michael Brenner Rand Fishkin Pat Flynn Noah Kagan Amy Porterfield Content Marketing World Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes: â€Å"We knew that we had some really smart people who use as a tool, and it gave us an opportunity to build relationships with those people.† Nathan Ellering â€Å"Something that we want to do is not just give you some information that is somewhat helpful; we want to make sure that you can actually act upon it.† Nathan Ellering â€Å"If you dont start, youll never learn. So, dont let the fear of getting started prevent you from actually starting your own podcast.† Nathan Ellering I think the number one thing that Ive learned interviewing people is try to be the listeners advocate or sit in the listeners seat. Jordan Loftis